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Incredible bag keeps fresh produce fresh

 Fresh produce shelf-life bag

A BREATHABLE bag that keeps fruit and vegetables fresh for longer – much longer… that’s what’s on offer with the Thinking-Cooking Incredible Fruit & Veg Bag.

If you’re fed up with throwing away salad, tomatoes, mushrooms and other contents of your fridge because you’ve not had chance to eat them before they go off, then this is the product you’ve been waiting for. We don’t use the term incredible lightly.

“These bags are natural and breathable,” said Jeremy Haydn-Davies, sales director, “but more importantly they work brilliantly – keeping fruit and veg fresher for much longer.

“There’s nothing complicated, all you need to do is seal the bag. It doesn’t even need to be in the fridge, so you can even free up some space in your fridge if you want.

“The results are outstanding – the bags can add many days shelf-life, even weeks to some products – meaning you’re no longer throwing away half your weekly shop.”

Most users will be interested only in the results – and how much extra shelf-life they get. They’re probably also interested in the fact that the bag is compostable and sustainable.

However, some people will want the ‘science bit’ and we’re happy to share it.

The Thinking-Cooking Incredible Fruit & Veg Bag was developed by Sirane’s food packaging division for use in the fresh produce trade. It is a new, unique film which has worked out the optimum balance between humidity control and O2 and CO2 permeability.

The permeability is temperature dependant so that the perfect atmosphere is maintained inside the pack even if the storage temperature is variable.

Simon Balderson, Sirane’s managing director, said: “The results are remarkable. There is no condensation on the inside of the film and the fresh produce does not dry out.

“The package atmosphere is maintained with the optimum balance of atmospheric gases to prevent degradation. In simple terms, the food lasts longer – in some cases much longer.

“Shelf life extension of several days and more is achieved for many products. The film is suitable for all types of vegetables including salads as well as many types of fresh fruit.”

The film is a natural bio-polymer made from plants. It is 100% sustainable and is fully compostable. The permeability is controlled by the property of the film itself.

Due to the unique structure of the film material, the permeability to humidity, O2 and CO2 is different in each case. This has allowed Sirane’s team of scientists to balance the permeability of each component to achieve the optimum result.


The non-scientists among you might be struggling right now? We’ll explain. In simple terms, the bag breathes on behalf of the produce, maintaining just the right level of ‘breathing’ to allow the fruit or vegetables to last for as long as is possible. It’s almost like they’ve been put to sleep; and the result is because they are ‘asleep’ they stay alive much longer.