Latest news from Thinking-Cooking.com

The perfect addition to your meat or fish counter

LOOKING for a new product range that will sit nicely with your fresh food sales? A product that will help your customers cook the fresh fish or meat they’ve just bought?...

Our Thinking-Cooking range has been designed around the needs of busy people, who want quality products and solutions which help them make quick and easy food without sacrificing on the taste and the flavour. In short, they want the best of both worlds…

It could be the perfect addition to your fresh meat or fresh fish counter.

Jeremy Haydn-Davies, Sirane sales director, said: “Thinking-Cooking offers some great products, which make a real difference to people’s time in the kitchen. Steam-cooking bags, for example, reduce mess – and make cooking a stunning fish meal simple.

“Fat-Trap’s stop customers having to spend time scrubbing the grill pan – a job no-one enjoys – while our fresh produce bags help keep fruit and veg fresh for longer.”

The full Thinking-Cooking range currently includes: oven/microwave steam-cooking bags; oven/BBQ bags; oven-grill liners; slow-cooker liners; nylon roasting bags in two sizes; deli-bags; and breathable bags for extending the shelf-life of fresh produce.

Whether you’re running a supermarket or a small farm-shop, a butcher’s or a fishmonger’s, they’re a great additional product line with something for everyone.

The BBQ/Oven bag is available in packs of three, each bag 220x300mm. Additional sizes are available on request for anyone interested in stocking larger sized bags. The bags are non-stick, making them ideal for fish which would otherwise stick to the bag.

The Steam-Cooking Bag is an oven or microwave cooking bag, which seals in all the juices and flavours and allows healthy eating and fast food to be combined. They can be used for seafood, poultry and vegetables… whether it is steamed fish or asparagus with a flavoured butter, chicken with a glaze or buttered new potatoes, they come out full of flavour.

These two items are also selling well in the US, where our distribution partners Elkay Plastics are selling them both online and in stores under their popular Ready. Chef. Go brand.

Nylon Roasting Bags are available in two different sizes – ideal for chickens and turkeys - and will crisp up the bird perfectly, stop it from drying out, and significantly reduce cooking times.

Fat-Catcher absorbent grill liners can be used on oven-grills to soak up the fat – healthier food and less cleaning – while Slow-Cooker Liners are used to do exactly that, to line the slow-cooker during the cooking process, reducing both cleaning and wear & tear.

Our Incredible Fruit & Veg Bags are just that – incredible. They allow customers to get many extra days shelf-life on their fresh produce and reduce significantly the amount of fruit and vegetables they are forced to throw away each week. Our Deli-Fresh food bags also offer significant shelf-life extension on items such as cakes, pasties and cold meats.

Jeremy Haydn-Davies added: “The Thinking-Cooking range is a great range of useful products that consumers will find themselves using again and again. We’re happy to supply boxes of retail packs, or in shelf-ready packaging – the choice is yours.

“Imagine being able to sell your customer some fresh fish, some fresh vegetables, and then showing them that they can also buy the bags to cook them in…. or that you can also offer them an absorbent grill pan liner to go with the sausages and bacon.”

Thinking-Cooking is also becoming increasingly popular in the Baltic states, where our distributors Europola have been selling the range both in supermarkets and online.

Email This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like more information on the range. The full range can be seen – and purchased in the UK – from www.thinking-cooking.com. Products in the US can be seen (and bought) from www.readychefgobags.com

How oven/microwave cooking bags could help with Christmas dinner

Sprouts can be cooked in the microwave in a steam-cooking bag

STRUGGLING for space on your hob while making Christmas dinner? Well don’t forget your microwave could come to your rescue, without making any sacrifices on flavours.

Our steam cooking bags for oven/microwave - available to order now (visit our buy now section - can cook vegetables to perfection in just a few minutes.

Simon Balderson, Sirane MD, said: “Christmas dinner can be a stressful time for many a household, and a supply of steam-cooking bags can be a real god-send, especially if you’re trying to juggle all your cooking times in a cramped cooking environment.

“Take sprouts for example, no-one likes them over-cooked. Let’s be honest, a lot of people don’t like them at all….. but cooking them in minutes in the microwave makes it easy, a bit of butter and pepper for flavour and they’re perfect – for those who like them.”

Sirane’s steam-cooking bags allow all the flavours to be sealed in for simple, tasty cooking – perfect for healthy cooking and portion control, without sacrificing flavour.

All the natural flavours of the meat, fish or vegetables are sealed in the bag during cooking, creating a sensational and healthy meal. Flavoured butters and glazes can be added – and the bags are very popular in retail environments as an over-the-counter solution.

The bags are designed to be used safely in a conventional oven at up to 200 degrees celsius, in a microwave - and even in a freezer for subsequent reheating and eating.

Our steam cooking bags can be used as a retail counter bag – but are also available in retail packs so that users can add their own ingredients and use the bags in a way that suits them. We also offer them in individually-packed sachets, allowing the bag to be included as part of a meal kit, for example, and the customers put the food in the bag themselves.

Sirane recently launched the Bags of Ideas campaign as a way of combining and simplifying all our cooking bags solutions – these include steam-cooking bags, oven/BBQ bags, flavoured cooking bags, nylon roasting bags, sous-vide bags, slow-cooker liners and more.

And there’s other products in the Thinking-Cooking range which could be useful during the festive celebrations. Oven/BBQ bags can be great for cooking seafood – ideal if you have someone who doesn’t want turkey, or for keeping a vegetarian meal separate.

And don’t forget our nylon roasting bags can be supplied large enough for a turkey – and will help you cook it to perfection every time, without losing juices or flavour.

For more information, visit www.sirane.com or call +44 1952 230055.

Thinking-Cooking retail range on show at food expo in the Baltics

Thinking-Cooking will exhibit at the Baltic Food and Beverage Exhibition

SIRANE’S Thinking-Cooking retail range will be on show at the Baltic Food and Beverage Exhibition which takes place in the Lithuanian capital Vilnius in mid-November.

Sirane’s distributor for the Baltics, Europola, recently added the Thinking-Cooking concept to offer the ‘best of both worlds’ to consumers in Lithuania, Latvia and Estonia – and just a few months after launching the brand, they are taking it to the region’s largest food show.

The Thinking-Cooking Lietuva (Lithuania) stand will capitalise on a strong start for the brand - customers of grocery chain Maxima have been buying for many months.

Our Thinking-Cooking range has been designed around the needs of busy people, who want quality products and solutions which help them make quick and easy food without sacrificing on the taste and the flavour. In short, they want the best of both worlds…

Jeremy Haydn-Davies, Sirane sales director, said: “Thinking-Cooking is a really interesting range of products, and it is great that Europola saw the opportunity to take it to market in the Baltics. Our range has been very well received – which comes as no surprise – and it should prove to be very interesting for visitors for the BAF show.

“These are products that people like to keep in their kitchen for when they need them; products that make a difference, whether it be keeping cleaning and mess to a minimum, making it easier to cook, or even extending the shelf-life of fresh produce.”

Maxima is stocking oven/microwave steam-cooking bags, oven/BBQ bags, nylon roasting bags, deli-bags and breathable bags for extending the shelf-life of fresh produce. Europola also has a webshop - https://thinking-cooking.internetu.lt - for online sales.

The BBQ/Oven bag is available in packs of three, each bag 220x300mm. Additional sizes are available on request for anyone interested in stocking larger sized bags. The bags are non-stick, making them ideal for fish which would otherwise stick to the bag.

The Steam-Cooking Bag is an oven or microwave cooking bag, which seals in all the juices and flavours and allows healthy eating and fast food to be combined. They can be used for seafood, poultry and vegetables… whether it is steamed fish or asparagus with a flavoured butter, chicken with a glaze or buttered new potatoes, they come out full of flavour.

Nylon Roasting Bags are available in two different sizes – ideal for chickens and turkeys - and will crisp up the bird perfectly, stop it from drying out, and significantly reduce cooking times.

Our Incredible Fruit & Veg Bags are just that – incredible. They allow customers to get many extra days shelf-life on their fresh produce and reduce significantly the amount of fruit and vegetables they are forced to throw away each week. Our Deli-Fresh food bags also offer significant shelf-life extension on items such as cakes, pasties and cold meats.

Jeremy Haydn-Davies added: “Europola has done a fantastic job introducing Thinking-Cooking to the market in the Baltics, and the feedback is very promising. Customers are enjoying using the products and sales are definitely showing an upward trend.

“The experience in the Baltics demonstrates how products like Thinking-Cooking can fit into most markets, and we’d love to hear from people interested in introducing the range into other parts of Europe and indeed further afield – if you’re interested, get in touch.”

We also offer absorbent oven-grill liners, slow-cooker liners and potato-bakers in the UK.

Email This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like more information on the range.

Thinking-Cooking Lietuva’s stand is 1.01. The Baltic Food and Beverage Exhibitions runs from November 9-11 at the LITEXPO site, Laisvės pr.5, Vilnius – exhibition hall 1.

Thinking-Cooking now on sale in the Baltic States

THINKING-COOKING is now on sale in the Baltic States – with customers of supermarket chain Maxima enjoying the benefits of our popular retail range - and will soon be available to purchase online

Our Thinking-Cooking range has been designed around the needs of busy people, who want quality products and solutions which help them make quick and easy food without sacrificing on the taste and the flavour. In short, they want the best of both worlds…

And Sirane’s distributor for the Baltics, Europola, has taken the Thinking-Cooking concept to offer the ‘best of both worlds’ to consumers in Lithuania, Latvia and Estonia.

Jeremy Haydn-Davies, Sirane sales director, said: “Thinking-Cooking is a really interesting product range, and it is great that Europola saw the opportunity to take it to market in the Baltics. We understand the range has been very well received – which comes as no surprise.

“These are products that people like to keep in their kitchen for when they need them. Products that make a difference, whether it be keeping cleaning and mess to a minimum, making it easier to cook, or even extending the shelf-life of fresh produce.”

Maxima is stocking oven/microwave steam-cooking bags, oven/BBQ bags, nylon roasting bags, deli-bags and breathable bags for extending the shelf-life of fresh produce. We also offer absorbent oven-grill liners, slow-cooker liners and potato-bakers in the UK.

Europola are also about to open a web-shop, allowing users in the region to buy direct.

The BBQ/Oven bag is available in packs of three, each bag 220x300mm. Additional sizes are available on request for anyone interested in stocking larger sized bags. The bags are non-stick, making them ideal for fish which would otherwise stick to the bag.

The Steam-Cooking Bag is an oven or microwave cooking bag, which seals in all the juices and flavours and allows healthy eating and fast food to be combined. They can be used for seafood, poultry and vegetables… whether it is steamed fish or asparagus with a flavoured butter, chicken with a glaze or buttered new potatoes, they come out full of flavour.

Whether it is for ease of use, flavour, portion control or health reasons, the Steam-Cooking bag is a popular choice – something customers definitely want in their kitchen drawer.

These two items are also selling well in the US, where our distribution partners Elkay Plastics are selling them both online and in stores under their popular Ready. Chef. Go brand.

Nylon Roasting Bags are available in two different sizes – ideal for chickens and turkeys - and will crisp up the bird perfectly, stop it from drying out, and significantly reduce cooking times.

Our Incredible Fruit & Veg Bags are just that – incredible. They allow customers to get many extra days shelf-life on their fresh produce and reduce significantly the amount of fruit and vegetables they are forced to throw away each week. Our Deli-Fresh food bags also offer significant shelf-life extension on items such as cakes, pasties and cold meats.

Jeremy Haydn-Davies added: “Europola has done a fantastic job introducing Thinking-Cooking to the market in the Baltics, and the feedback is very promising. Customers are enjoying using the products and sales are definitely showing an upward trend.

“The experience in the Baltics demonstrates how products like Thinking-Cooking can fit into most markets, and we’d love to hear from people interested in introducing the range into other parts of Europe and indeed further afield – if you’re interested, get in touch.”

Email This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like more information on the range. The full range can be seen – and purchased in the UK – from www.thinking-cooking.com. Products in the US can be seen (and bought) from www.readychefgobags.com. For more information on Europola, visit www.europola.eu

Magic fruit and veg bag can add many extra days shelf-life

Magic fruit and veg back can add many extra days shelf life

A BREATHABLE bag that keeps fruit and vegetables fresh for longer – much longer… Sounds too good to be true, I'm sure, but that’s what’s on offer with the Thinking-Cooking Incredible Fruit & Veg Bag.

If you’re fed up with throwing away salad, tomatoes, mushrooms, green beans, mange tout and other contents of your fridge because you’ve not had chance to eat them before they go off - and in some cases that happens all too quickly, then this is the product you’ve been waiting for. We don’t use the term incredible lightly, it's kind of like magic.

“These bags are natural and breathable,” said Jeremy Haydn-Davies, sales director, “but more importantly they work brilliantly – keeping fruit and vegetables fresher for much longer.

“There’s nothing complicated, all you need to do is seal the bag. A simple tie, or a garden peg will do it. It doesn’t even need to be kept in the fridge, so you can even free up some space in your fridge if you want.

“The results are simply outstanding – the bags can add many days shelf-life, even weeks to some products – meaning you’re no longer throwing away half of your weekly shop.”

Most users will be interested only in the results – and how much extra shelf-life they get...  Is it value for money?. They’re possibly also interested in the fact that the bag is 100% compostable and from a 100% sustainable source.

However, some people reading this will want the ‘science bit’ and we’re happy to share it.

The Thinking-Cooking Incredible Fruit & Veg Bag was developed by Sirane’s food packaging division for use in the fresh produce trade, and is sold in to the trade around the world, not just in bag format but also as pallet liners. It is a new, unique biopolymer film which has worked out the optimum balance between humidity control and O2 and CO2 permeability.

The permeability is temperature dependant so that the perfect atmosphere is maintained inside the pack even if the storage temperature is variable.

Simon Balderson, Sirane’s managing director, said: “The results are remarkable. There is no condensation on the inside of the film and the fresh produce does not dry out.

“The package atmosphere is maintained with the optimum balance of atmospheric gases to prevent degradation. In simple terms, the food lasts longer – in some cases much longer.

“Shelf life extension of several days and more is achieved for many products. Much more in some instances. The film is suitable for all types of vegetables including salads as well as many types of fresh fruit.”

The film is a natural bio-polymer made from plants. It is 100% sustainable and is fully compostable. The permeability is controlled by the property of the film itself.

Due to the unique structure of the biopolymer material, the permeability to humidity, O2 and CO2 is different in each case. This has allowed Sirane’s team of scientists to balance the permeability of each component to achieve the optimum result.

The non-scientists among you might be struggling right now? We’ll explain. In simple terms, the bag breathes on behalf of the produce, regulating and maintaining just the right level of ‘breathing’ to allow the fruit or vegetables to last for as long as is possible. It’s almost like they’ve been put to sleep; and the result is because they are ‘asleep’ they stay alive much longer.

Why not order some today, and find out what you've been missing out on... click here to start ordering. 

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